Troy Hooper Hot Palette America, the holding company for Pepper Lunch Restaurants and a handful of other brands in 2023. Pepper Lunch has over 500 locations in 15 countries and is on a path for rapid growth in the US, Canada, and beyond.

Troy brings 30 years of unparalleled experience in hospitality, operations management, and executive leadership to this role, which has fueled Pepper Lunch’s infrastructure development, growth efforts, and brand deliverables, creating a fruitful franchise model for the North American market. Throughout his career, Troy has successfully built new concepts, rebranded existing restaurants, and improved well-established venues for iconic brands. Troy’s decades of experience and business acumen brings a breadth of knowledge to the rapidly growing global brand, Pepper Lunch, and its parent company Hot Palette.