Be the Show: How Restaurants Win With Content & Influence

August 24, 2026
Educational Theater 1001
Restaurant influence is no longer about celebrity creators. Today’s most successful operators use video, podcasts, social media, and storytelling to build trust, drive traffic, recruit talent, and create partnerships. This session breaks down practical strategies restaurants can use immediately to create authentic content, grow audience attention, and turn hospitality into measurable business growth. 1. Learn how to create consistent restaurant content without hiring a large media team. 2. Understand which platforms and content formats actually drive engagement, trust, and guest traffic in 2026. 3. Discover how operators can use podcasts, short-form video, and behind-the-scenes storytelling to attract partnerships, talent, and loyal customers. 4. Leave with a practical framework to turn everyday restaurant operations into scalable marketing and media assets.
Speakers
Shawn Walchef
Shawn Walchef, Media Marketing Coach - Cali BBQ