Behind every successful restaurant brand is a leader with a clear story. In this session, Alexis Quintal teaches restaurant owners and hospitality leaders how to leverage personal branding and PR to build trust, attract media attention, and create loyal communities that drive long-term visibility, credibility, and business growth. Clarify their leadership identity and translate it into a strong restaurant brand story • Position themselves as thought leaders to attract media, partnerships, and community visibility • Use storytelling and PR strategies to strengthen customer loyalty and brand reputation • Align personal leadership voice with marketing, media, and public-facing communication"