This session explores how GLP-1 medications are reshaping guest behavior, portion preferences, and dining frequency. Learn how to meet guests where they are—offering smaller portions with stronger perceived value—while adapting menu design, pricing, and strategy to protect margins in a changing consumption landscape. Identify how GLP-1 is impacting your specific guest base Learn what behavioral shifts to watch (frequency, check size, ordering patterns) and how to spot them in your own data. Apply portion-right menu strategies without losing revenue Walk away with ideas for offering smaller portions that deliver stronger perceived value and maintain profitability. Reframe pricing and menu engineering for lower consumption Understand how to adjust pricing, bundling, and menu mix to protect margins when guests are eating less. Build a “meet them where they are” dining experience Develop ways to align your concept with evolving guest needs—flexibility, customization, and value-driven offerings.